Resource Library

Resources

The words "Marketing Mix" written on a whiteboard with arrows pointing towards the words

Sep 19, 2025

Robbie's Guide to the Marketing Mix

The difference between good marketing and great marketing isn’t luck—it’s structure. Every marketing strategy is a "recipe", and the right "mix" sets the winner apart from everyone else.

Interactive tools

Calculators, planners, and more to support brand and growth decisions.

Tool

Brand Premium Modeler

Quantify the financial value of your brand equity with simple pricing analysis or advanced financial modeling including ROA, EVA, and brand equity valuation.

Tool

Brand Score Calculator

Benchmark ten core dimensions of your brand, surface gaps instantly, and export prioritized recommendations powered by Robbie’s premium marketing toolkit.

Tool

Brand Strategy Generator

Build a comprehensive brand strategy through guided questions. Define your brand essence, personality, purpose, mission, vision, values, story, and more with Robbie

Tool

Brand SWOT Analysis Generator

Generate a comprehensive brand SWOT analysis tailored to your industry, business stage, and competitive scope. Export strategic recommendations powered by Robbie

Tool

Marketing ROI Modeler

Model campaign ROI, incrementality, CAC, LTV, and payback using Robbie